Having to deal with the increasing requirements of consumers for the quality and features of products and fierce competition in the market, in order to survive and develop, businesses need a talented Chief Product Officer.
However, at present, many businesses still do not distinguish the work of the Chief Product Officer in business activities, leading to the fact that the Chief Product Officer has to take on more of the work of the Chief Executive Officer or the Chief Marketing Officer.This has overshadowed the role and ability of the Chief Product Officer. So what is the specific scope of work of a CPO? Let's figure it out with Navigos Search through the article below!
1. Who is a Chief Product Officer?
Chief Product Officer – CPO is a senior management position responsible for all operations and production-related issues of an enterprise. They are the person with the highest responsibility in ensuring that the production activities of the enterprise are carried out according to the plan, with the right quality and quantity, in order to meet the needs of consumers, as well as bring value for customers and the business.
From concept development, planning, implementation, production supervision to product quality assurance and output, there is the constant participation and management of the Chief Product Officer.
Chief Product Officer - CPO
2. Duties of a Chief Product Officer
Each enterprise will have its own specificity in terms of industry - production, scale and operation. Therefore, the specific job of the production director will vary between businesses. But in general, a production manager will have the following main responsibilities:
Build production procedure
The Chief Product Officer needs to build a procedure that includes related processes such as: production deployment, supervision, product quality control, etc. After completion, the production process will be disseminated to the subordinate departments such as production manager or production team leader to monitor and implement, to ensure that manufacturing activities bring the highest efficiency and contribute to increase revenue for the business.
Build production plan
With this role, the Chief Product Officer will directly work with stakeholders to establish and build a specific production procedure including: implementation, monitoring, product quality assurance,...
After the production plan is completed, it will be disseminated to each department, each production line so that all employees can understand the goals of quantity, product quality and production timeline.
During the production process, the CPO always monitors the progress to promptly make appropriate decisions when problems occur, ensuring the production process follows the set plan.
Direct the implementation of the production plan
In large enterprises, there are also foreman positions working under the Chief Product Officer, so the direction and implementation of the production plan will be done by these foreman. But in small and medium-sized enterprises, this task will be concurrently conducted by the Chief Product Officer.
At this point, the CPO is responsible for directly assigning tasks to each worker and employee in the production shift. Moreover, the CPO must supervise, administer and urge workers to carry out the work, ensure that the production activities take place effectively, on schedule, according to the process and meet the criteria well.
In addition, the Chief Product Officer is the one who actively proposes solutions to optimize production efficiency after balancing production capacity between workshops and factories. Finally, take responsibility and report the progress, status and results of production to the line manager.
Duties of a CPO
Manage equipment and machinery
Equipment, machinery and production materials are important factors affecting the quality and quantity of final products compared to the set plan . Therefore, the Chief Product Officer needs to manage the equipment, machinery and production infrastructure for the business. At the same time, regularly check equipment to promptly repair when there is a problem, ensure the production process and safe working environment for employees.
In addition, the CPO also has to study and report proposals to the line managers on the purchase and replacement of assets when necessary.
Recruit, train, assess human resources
The CPO will develop a plan on personnel needs for the divisions of the production department, assist the human resources department in recruiting and interviewing candidates. Directly guide and train new personnel (usually from management level, department head and above).
The Chief Product Officer is also the person who evaluates the performance of the production team leader, production department head, etc. In case that personnel is no longer suitable for the job requirements, the CPO may issue an appointment, decided to terminate the labor contract with them. At the same time, the CPO will plan to train personnel to take on the position of Chief Human Resources Officer - CHRO when needed.
Lead and manage the business’s activity
CPO is a key leadership position in the business, not only stopping at professional or departmental management tasks, they also have the task of supporting the leadership and management of the business.
This task is shown through: making decisions, consulting and advising on production procedure, building a long-term corporate culture for enterprises, developing business initiatives and risk reduction plans for enterprises, ...
Other duties
In addition to the main tasks mentioned above, the Chief Product Officer also participates in the task of carrying out survey to collect data on the needs of consumers; coordinating the design, improving and updating product lines; managing promotional activities, communications, product launching events;... to increase the brand's prestige and increase revenue for the business.
3. Requirements for the position of Chief Product Officer
Academic background
For senior management positions such as Chief Product Officer, employers often require a PhD or higher education in related fields such as: Business Administration, Economics, IT, Product Management , Marketing, Psychology, Engineering,...
Experience
To successfully apply for the CPO position, you must have a minimum of 5 - 10 years of experience working in a management position in the production department or similar positions. You also need to have valuable experience in the field of product marketing, management, communications, handling arising situations, problem solving ... to be able to coordinate with related departments to ensure efficiency and to optimize production productivity for business.
Requirements for a CPO
Leadership skill
As the head of the production management department, the CPO cannot be short of leadership skills. They must be able to manage employees, solve problems and build trust from stakeholders.
Communication skill
This is a very necessary skill for a Chief Product Officer because they have to deliver plenty of presentations, speeches to the line managers and related departments such as: marketing, R&D, communications, product profitability.
Good communication skills will help the Chief Product Officer work and communicate better with related departments, ensuring the production chain operates smoothly and efficiently. Good communication skills also help CPO inspire, communicate requirements to workers more effectively, and smoothly resolve conflicts at work and among departments.
Analyzing skill
The CPO is the one who answers the question: “Why should this product be manufactured?”. Therefore, they must possess the skills to analyze the market and consumers' needs to create opportunities to help businesses expand and reach the next level of development.
Computing skill
CPO must be proficient in basic office computer skills such as MS Word, Excel, Powerpoint to communicate with employees, partners and stakeholders. In addition, the production director also needs to master software skills such as: Illustrator, Dreamweaver, Visio, Photoshop to provide better performance at work.
4. Latest recruitment for Chief Product Officer positions
If you are interested in the position of Chief Product Officer, please refer to the recruitment information being posted at Navigossearch.com. With a wide recruitment network and many posted job positions, Navigos Search provides you with a list of companies and businesses that need to recruit Chief Product Officer and other senior personnel positions.
Latest recruitment for Chief Product Officer positions at Navigossearch.com
Over 20 years of providing high-level human resource recruitment services, not only in Vietnam, Navigos Search has gradually expanded to become a reliable and effective recruitment channel for businesses and job seekers in the region of the Asia Pacific such as: Thailand, Singapore, Indonesia, Philippines, Japan, etc.
With a mission to help individuals as job seekers and businesses achieve their goals, Navigos Search is the first choice for potential candidates and employers.
If you are looking for a job as a Chief Product Officer or your company is looking to recruit this position, do not hesitate to contact Navigos Search's headhunt expert team with the information below:
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